Spirits & Culture

Explore the fascinating stories, traditions, and cultural impact behind the world’s most iconic spirits. From regional customs and drinking rituals to the historical origins of your favorite liquors, “Spirits & Culture” connects bottles to the people and places that made them legendary.

Screech: The Rum That Put Newfoundland on the Map

Screech: The Rum That Put Newfoundland on the Map

Before it became a symbol of Newfoundland hospitality, Screech was just another barrel of dark Caribbean rum. Trade routes in the 18th and 19th centuries regularly carried molasses and rum to Atlantic Canada in exchange for salt cod. Over time, locals in Newfoundland developed a taste for these bold, molasses-heavy rums.